Embracing digital marketing strategies and continuously optimizing a website for search and lead generation are essential to reaching prospective clients and their families in today’s digital age. Despite outdated beliefs, a staggering 87% of seniors use the internet to research products and services and make purchases online. Furthermore, more than 70% of inquiries related to senior services and communities now originate online. For those exploring 55 and over communities, the internet overwhelmingly serves as the initial point of contact. However, it’s surprising that less than 30% of senior care providers invest in strategic website initiatives that encompass on-site SEO, localized SEO, engaging and regularly updated content, relevant imagery, and virtual tour functionalities.
To truly connect with the digitally savvy senior demographic, senior care providers must prioritize their online presence and invest in comprehensive digital marketing strategies. This includes not only optimizing their websites for search engines but also ensuring that the content is engaging, informative, and regularly updated. By embracing these digital strategies, senior care providers can effectively reach their target audience and establish a strong online presence in a competitive market.

Tech Savvy Seniors
- 87% of ages 50-64 use the internet on a daily basis
- 82% of ages 65-69 use the internet on a daily basis
- 61% of seniors trust online reviews as much as personal recommendations
- 72% of seniors living inquiries start online
- The internet is #1 starting point when searching for 55+ and senior living communities
- Content marketing generates 3X as many leads as traditional marketing, and costs 62% less
The Search Begins Online
Most online seniors — 86%, according to Google — are embracing the internet with leaps and bounds, spending at least six hours a day online and own an average of five devices. Of these digital seniors, 82% use their smartphone every day.