Today, the primary expense for many senior living and senior care organizations is the recruitment and retention of staff, particularly clinical staff. These organizations are in direct competition with hospitals, clinics, and large medical networks to attract and retain top clinical talent.
To address this challenge, we have developed a unique and proprietary method for attracting talent through cost-effective digital marketing platforms. Compared to traditional methods such as Indeed and recruiting agencies, these platforms offer significantly lower costs. Our approach involves consistent and ongoing marketing efforts on these platforms, ensuring that our clients’ companies remain top-of-mind for Registered Nurses, Directors of Nursing, Administrators, Executive Directors, CNAs, and caregivers who may be considering a change in employment. Additionally, our recruitment ads generate applications for critical roles that require immediate fulfillment.
Staffing Shortages Top Concern
- 78% of senior living leaders say that attracting community and caregiving staff is their top challenge
- 76% of leaders say their biggest challenge is staff turnover.
- 90% of operators report dealing with a staffing shortage.
Hourly Rates for Clinical Staff Continue to Rise
2023 National Averages:
- RNs = $38 – $50Hr/$79K – $104K Annual
- LPNs = $30Hr/$62.4K Annual
- CNAs = $19Hr/$39.5K Annual
- Caregivers = $16 Hr/$33.3K Annual
Other perks:
- 65% of operators offer sign-on bonuses to attract caregivers
- 48% offer sign-on bonuses for RNs, averaging $5K
- 46% offer bonuses for LPNs, averaging $3.8K
- 40% offer bonuses for CNAs, averaging $2.1K
