Many senior-focused organizations find it challenging to effectively promote their communities and offerings with a strong and differentiated brand presence. Smaller organizations often fail to recognize the return on investment (ROI) or the value of developing a lifestyle brand. On the other hand, large acquisition-based or equity firms with multiple locations and service lines require a comprehensive brand strategy, which is often overlooked in the scaling process and becomes an afterthought.
Despite these challenges, there are immense opportunities for organizations that successfully scale their brands in the senior living and senior care industry. The aging population is seeking a lifestyle rather than just generic stock photography and a few building pictures on a website. For many seniors, choosing a senior living community is one of their most significant buying decisions and most expensive investments in life. Therefore, establishing a strong and compelling brand presence can greatly influence their decision-making process and ultimately lead to increased occupancy rates and business success.

They want a lifestyle, not a building
- Home and Comfort
- Community and Connection
- Healthy and Safety
- Trustworthy & Reliable Staff
- Active & Social
- Ways to Grow & Broaden their Lives
It’s the lifestyle that matters… not the brick and mortar
Many companies are in the race to build massive continuum of care models filled with communities and service lines, but forget to put in a strategic branding model that will allow them to onboard these new acquisitions quickly and effectively. It’s also important to note that the new buyer is looking for a lifestyle, not a building.